GHO And KIRAThe kingdom of Bhutan is widely known for its deep-rooted traditions and cultural aesthetics. One of the things that make this nation stand out from other developing nations is their dress code behaviour. The traditional attire for men and women were introduced around the 17th century by the unifier of Bhutan as a nation-state, 'Ngawang Namgyal' to display their unique identity. It was made mandatory for Bhutanese citizens to wear their traditional outfits in an attempt to promote and preserve Bhutanese heritage. A deeper connection towards the land and a sense of belongingness amongst the fellow citizens emerged out of this practice. With the aim to integrate a sense of community, the national dress code continues to be applicable for Bhutanese.
The Driglam Namzha is the official dress code behaviour of Bhutan. It dictates the norms regarding how the public should be dressed and sets behavioural expectations during formal events as well. The norm is widely accepted across the whole nation, and the citizens tend to adhere to it. As mentioned before, a sense of national integration is being embedded in the citizens by adopting such practices.
